Believers. Dreamers. Doers.
We’re a band of pragmatic idealists, believers, dreamers, questioners, and makers—united by a relentless pursuit of making the world better.
And we do it all with a sharp mind, a full heart, and just the right amount of rebellious spirit.
OUR PEOPLE
Leadership
Bonnie Zimmerman
Co-founder, Head of Strategy
Bonnie is a strategist and branding expert dedicated to helping positive-impact organizations transform the world. With a background in data, insights, and engineering, she brings a research-driven, human-centered approach to uncovering deep audience truths and creating meaningful brand experiences. For over 14 years, she’s used her expertise to shift thinking and behavior, working on initiatives that democratize STEM education, improve healthcare access, and promote climate resilience. Passionate about the power of strategy to drive change, Bonnie is committed to using her skills to build a more just and humane world.
Matt Bassett
Co-founder, Head of Design
Matt sees design as more than aesthetics—it’s a force for meaningful change. With 25 years in the creative world, he’s done it all: branding, campaigns, digital platforms, UX, film, motion, and more. His expertise lies in not just creating, but in building and leading teams, ensuring creative sparks have the time and space to ignite. A champion of human-centered design, Matt knows that great design is great communication—and when done right, it has the power to shift perspectives, move hearts, and drive real impact. At Merit, he combines the power of design and strategy to craft experiences that connect, inspire, and drive meaningful impact.
Christine Dormeier
Lead Strategist
Christine is a brand and marketing strategist with a deep passion for human-centered design and its power to create meaningful impact. She leads strategy teams in uncovering insights and crafting campaigns that help positive-impact organizations scale their influence. With experience spanning nonprofits, education, spirituality, economic development, and poverty alleviation, she thrives on translating complex challenges into clear, actionable strategies.
Beyond her work at Merit, Christine is a dedicated soil health advocate and steward of the land. She and her husband built a farmstead to grow their own food and strengthen their local food system—living out the values of sustainability and community that fuel her work every day.
Team
The best ideas come from diverse perspectives, and we build our teams with purpose—matching the right minds to each project based on audience needs, creative challenge, and strategic goals.
As a Women-Owned Small Business, we champion human-centered design and design thinking to craft work that resonates and drives impact. From writers, strategists, and directors to designers, animators, and creative leads, our team can do it all. Whether shaping bold campaigns, designing seamless digital experiences, or bringing stories to life through motion and film, we are collaborators, innovators, and problem solvers—committed to making meaningful work that moves people.
JOIN US
Senior/Lead Strategist
Location: NYC, Boulder, or Remote
Open Roles
We’re looking for a strategic thinker and storyteller who thrives at the intersection of research, insights, and creativity. As a Senior/Lead Strategist, you’ll guide purpose-driven brands in shaping their narrative, uncovering audience truths, and developing strategies that drive meaningful impact. You’ll work closely with our team of designers, writers, and researchers to translate complex challenges into clear, actionable brand, content, and campaign strategies. If you’re passionate about using strategy to fuel change—and have a knack for connecting dots others don’t even see—we’d love to talk.
Project Coordinator
Location: NYC, Boulder, or Remote
Merit is looking for a highly organized, proactive Project Coordinator to help keep our creative and strategic projects running smoothly. In this role, you’ll support timelines, workflows, and communication between teams, ensuring deliverables stay on track. You’ll collaborate closely with strategists, designers, and clients to bring impactful work to life. If you’re detail-oriented, thrive in fast-moving environments, and love making things happen, this role is for you.
Art Director
Location: NYC, Boulder, or Remote
We’re seeking an Art Director who can blend strategy with bold, intentional creativity. At Merit, design is more than aesthetics—it’s about shaping ideas that inspire change. You’ll lead visual storytelling across branding, campaigns, and digital experiences, collaborating with writers, strategists, and motion designers to craft work that is both beautiful and impactful. If you’re passionate about design that moves people and have experience leading creative teams, we’d love to see your work.