Unless
Shaping the Future of Venture Capital with Unless
Partnership with Unless to spark a New Industrial Revolution, driving transformative change in industrial systems and empowering entrepreneurs to shape a sustainable future.
Catalyzing the New Industrial Revolution.
We are living in a moment of profound transition—a generational inflection point. Unless was founded to lead this transformation, championing industrial entrepreneurs as they confront humanity’s most pressing challenges: from climate change to supply chain resilience to the future of work.
The mission was bold.
And the brand needed to match this ambition.
The Challenge
Unless and Merit teamed up to create a future-forward identity that captured Unless’s vision for transformational innovation, their commitment to meaningful partnerships, and their leadership within the venture capital ecosystem.
Our Approach
To translate Unless’s ethos into a cohesive brand, we began by zeroing in on a single powerful idea: The Inflection Point. This concept embodies the transformational moments that define societal and industrial progress—exactly where Unless thrives.
Brand Strategy
Through in-depth discovery, we honed the essence of Unless, building a strategy rooted in their mission to empower entrepreneurs and catalyze generational impact. The Inflection Point emerged as a central narrative, setting the tone for a brand that is both visionary and action-oriented.
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Creative Execution
With the strategy in place, we designed a visual system that radiates energy, clarity, and purpose—just like Unless.
Visual Identity System
Logo | A sleek wordmark paired with a “dot” icon symbolizing the inflection point of transformation.
Visual Narrative | Patterns and textures that symbolize the convergence of investment and innovation, echoing the journey from past to future.
Typography | The modern, minimalist "Inter" typeface, chosen for its precision and future-ready aesthetic.
Color Palette | A monochromatic base energized by vibrant accents, reflecting innovation and momentum.
Core Applications
Website | A dynamic Webflow CMS site showcasing Unless’s mission through bold visuals, seamless navigation, and compelling storytelling.
Presentation Decks | Custom-designed templates ensured cohesive and professional communication for stakeholders.
Marketing Collateral | Business cards, email templates, social media assets, and even branded SWAG—all designed to extend the brand across every touchpoint.
The Unless Team