Engineering Momentum
Transforming the Face of Engineering Careers
Partnering with Engineering Momentum to redefine the future of engineering, inspiring underrepresented students to pursue impactful careers and equipping them with the tools to thrive in a diverse and evolving STEM landscape.
Colorado’s Pathway to Engineering
Engineering Momentum is a transformative program connecting underserved students in Colorado to thriving engineering career paths. Supported by the University of Colorado and the Department of Defense, the program focuses on high school and community college students from diverse, underrepresented backgrounds, helping them aspire to and attain a four-year engineering degree.
Our partnership with Engineering Momentum aimed to establish a brand identity and messaging that reflects their mission: empowering students to see engineering as an exciting, attainable, and impactful career.
The Challenge
Despite the growing need for engineers, many students, particularly those from marginalized communities, do not consider engineering as a career option. The reasons include:
Visibility
A lack of visibility into what engineers do or the career pathways available.
Representation
Insufficient representation of women and students of color in STEM fields.
Access
Limited access to programs that bridge students from high school to college to professional success.
Engineering Momentum needed a cohesive and inspiring brand to communicate its mission, reach underserved students, and elevate engineering as a life-changing opportunity.
We developed a comprehensive branding system to meet these needs:
Solution
Visual Identity System
We developed a modern logo, vibrant color palette, and dynamic typography system with graphic elements to inspire and guide the audience while balancing professionalism and energy.
Digital
Presence
A user-friendly website highlighting the program’s value, pathways, and success stories, targeting both high school and community college students.
Authentic Messaging
We aligned all communications with Engineering Momentum’s voice: inclusive, credible, empowering, and aspirational.
Outreach Materials
We created posters, emails, social media graphics, and SWAG items like t-shirts and tote bags to resonate with students, families, and educators while boosting program visibility and pride.
Through this multi-faceted approach, we delivered a consistent and compelling representation of Engineering Momentum’s vision and mission.
Services & Brand Applications
Brand Strategy
Brand Expression
Visual Identity System
Key Messaging
Collateral Design
Brand Guidelines
Social Media & Email
Website
Posters
Promotions & Apparel
Brand Strategy
Engineering Momentum’s brand strategy focused on creating a clear, inclusive pathway for underrepresented students to see engineering as an attainable and impactful career.
Key elements included:
Targeted Stakeholders
High school and community college students from marginalized communities, with an emphasis on diversity in gender, race, and socioeconomic backgrounds.
Positioning
Established Engineering Momentum as a credible, supportive champion guiding students toward a four-year engineering degree.
Value Proposition
Provided students with comprehensive support, from stipends and mentorships to partnerships with leading institutions like the University of Colorado and the Department of Defense.
Brand Expression
The brand expression brought Engineering Momentum's mission to life through a dynamic blend of inspiring messaging and a relatable voice that energized and connected with students.
Our brand expression primarily focused on:
Personality
Positioned as a credible, propelling champion, balancing professionalism with approachability to resonate with students and their communities.
Tone of Voice
Empowering, inclusive, and aspirational, reflecting the program’s commitment to equity and opportunity.
Authentic Messaging
Key messages highlighted flexibility, comprehensive support, and the promise of a thriving future in STEM careers.
This approach ensured the Engineering Momentum brand communicated with clarity, energy, and purpose.
Visual Identity System
Logo | A flexible, modern logo system anchored by the "EM" monogram, combining professionalism with an approachable feel.
Visual Narrative | Built from the shapes that create the “EM” monogram, the arrow shape is a component of the supporting graphics and a unique identifier of the visual identity.
Typography | Typography and supporting graphic elements (arrows and icons) designed to guide and motivate the audience.
Color Palette | A vibrant, purposeful color palette centered around "Engineering Momentum Yellow" and supporting neutrals, embodying energy and optimism.
Website | A user-friendly website highlighting the program’s value, pathways, and success stories, targeting both high school and community college students.
Poster | Bilingual posters in English and Spanish were designed to engage diverse students and templated for flexible future use.
SWAG | We created SWAG items like t-shirts and bags to resonate with students, families, and educators while boosting program visibility and pride.
Impact
By translating Engineering Momentum’s mission into a dynamic and approachable brand, we helped pave the way for a new generation of engineers who reflect the diversity of our communities. Our efforts resulted in:
Stronger Brand Recognition
A unified brand identity that resonates with students, educators, and industry partners.
Increased Engagement
More students from underrepresented groups are now exploring engineering as a viable career path.
Elevated Aspirations
A tangible shift in perceptions among students, particularly those who previously did not see themselves in engineering roles.